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ART : 27940 : Not available for external loan | |
Does use of emotion increase donations and volunteers for nonprofits? | |
English | |
20201200 | |
Sage | |
Paxton, Pamela | Velasco, Kristopher | Ressler, Robert W. | |
United States | fund raising strategies | cognition | behaviour | altruism | branding strategies | social networking | social problems | affect | volunteers | effectiveness | developed countries | discourse analysis | emotions | persuasive communication | NGO approaches | |
Full text (free to in-house users) | |
American sociological review ; vol. 85, no. 6 | |