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| ART : 27940 : Not available for external loan | |
| Does use of emotion increase donations and volunteers for nonprofits? | |
| English | |
| 20201200 | |
| Sage | |
| Paxton, Pamela | Velasco, Kristopher | Ressler, Robert W. | |
| United States | fund raising strategies | cognition | behaviour | altruism | branding strategies | social networking | social problems | affect | volunteers | effectiveness | developed countries | discourse analysis | emotions | persuasive communication | NGO approaches | |
| Full text (free to in-house users) | |
| American sociological review ; vol. 85, no. 6 | |