Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money

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	MON : 2022.029 : Not available for external loan
	Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money
	20130000
	Jossey-Bass
	Miller, Kivi Leroux
	978-1-118-44402-3
	universal \| communication \| video-audio media \| publishing \| electronic media \| electronic mail \| social media \| Internet \| communication technology \| writing \| editorial policies \| personnel selection \| goals \| NGO-beneficiary relations \| community-institutional relations \| measurement \| effectiveness \| advocacy strategies \| mass media's role \| marketing \| fund raising strategies \| NGO approaches