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| MON : 1996.276 : Not available for external loan | |
| Using communication theory : an introduction to planned communication | |
| English | |
| 19960000 | |
| Sage Publications | |
| Windahl, Sven | Signitzer, Benno H. | Olson, Jean T. | |
| 0-8039-8431-6 | |
| universal | communication | information | mass media | science | campaigns | marketing | programme development | advertising media planning | |