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MON : 1996.276 : Not available for external loan | |
Using communication theory : an introduction to planned communication | |
Englisch | |
19960000 | |
Sage Publications | |
Windahl, Sven | Signitzer, Benno H. | Olson, Jean T. | |
0-8039-8431-6 | |
universal | communication | information | mass media | science | campaigns | marketing | programme development | advertising media planning | |